Posts Tagged ‘Postcard Marketing’

There are many get rick quick schemes out there on the Internet, especially now when the country is in such recessionary decline; nevertheless Postcard Marketing is not one of these schemes. Yes, you can make a six-figure income working this system from home; however it is not a ‘magical’ system and the Postcard Marketing System is the real deal.

With a little effort on your part, you will be making more money than you dreamed of it if you follow the step-by-step instructions exactly as they are written. Instant Postcard Wealth has been used by thousands of people all across the country to make immediate cash right from the comfort of their own homes. This system will allow you to make immediate money for as long as you need.

This is an honest and legitimate moneymaking system unlike anything you’ve ever seen before. Simply mail out 100 postcards everyday and you will make money – its that simple. Of course the more postcards you mail out, the more money you will make.

Once you begin mailing out the postcards, people will visit your website and the majority of them will decide to purchase the marketing kit, in which you will be paid directly for. This program is unique in that you collect 100% of sales money; there is no middle man to handle your money.

When you purchase the Instant Postcard Wealth program, you will receive a master re-sell rights to the complete system along with the postcard marketing guide. This marketing guide is a real physical product that will be delivered directly to your front door. In addition, you will receive the rights to use the exact website you first viewed in order to get started making your money.

The beauty of this program is that you never have to talk to anyone and the website does everything for you. This is why the program works for  everyone, all you have to do is mail out postcards.

Once you purchase the postcard marketing kit, there is nothing else to buy, ever. You will have everything you require to make the money you need to pay your bills and  live a good, comfortable lifestyle. There is never any stock to carry, nothing to keep in your basement, no products to lug around, no phone calls to make and best of all no friends or family to bother.

Simply follow the instructions in the postcard marketing course and you could generate a solid, dependable income that will help you dig your way out of debt and live the life you want to live instead of struggling from paycheck to paycheck or standing in the unemployment line wondering when your next payday will be.

Isn’t it about time you get out of the financial troubles that have been plaguing you for years and start making real money, real fast so that you can pay off your credit card debt, your mortgage and you car loans and start living the life you were meant to live with extra cash in your pocket.

There are many things you can put in your print postcards for marketing. However, only the correct and appropriate approach will usually lead to success.

That is why your approach and design is something that must be thought of well for your marketing campaign to succeed. In my experience, five main approaches can usually do this.

To help you with your campaign, I am going to share with you these five successful approaches.

1. Lifestyle – this is one of the most successful approaches to marketing. In most cases, businesses actually try to market a certain lifestyle that comes with their products. Color postcards are a prime medium to display such a lifestyle through its cover image. It can be people relaxing without a care in the world, or a model with the best clothes, or it can be a cool dude with all the best gadgets. Whatever the subject is, as long as the lifestyle is projected right in the postcard, people will want that lifestyle. That is why this approach can be very powerful.

2. Information – Now, most people also want information. Lots of businesses are capitalizing on this need by disseminating information. By printing statistics that are related to the product or service that is being marketed, the advertising tool can inform people of the benefits and dangers related to those products and services. People of course will respond strongly to these types of postcards since they will learn quite a lot of things that are useful. If you compose your marketing postcard right, you can subtly influence them to buy your products or avail of your services because of the information that they have just read. It is quite an effective and simple approach.

3. Art – Art of course almost always sells. People like getting beautiful and artistic postcards to look at. Some even collect them as a hobby. If you want to capitalize on this idea, then you can also try printing such for business. By just printing beautiful designs on a postcard with a small logo of your company, or maybe a small marketing message, you not only spread inspiration and beautiful images to other people, you also promote your company and your products as well. Having an artistic marketing material is a nice dual use medium that is well worth printing too.

4. Form – If you want to directly influence your potential customers, then you can send advertising tools with forms or application. If you have seen those subscription postcards in magazines, you should know what I am talking about. This can cause readers to think immediately about ordering or availing of your services since it can easily be done through the form you sent. This simple and elegant marketing strategy can give you direct sales or responses.

5. Souvenir – Finally, you can also sponsor souvenir advertising. For example, you can print historical sites, resort destinations and many other tourist spots. While tourists will buy them as souvenirs, you can of course communicate subtle marketing messages to them regarding your products and services. Like the art postcard, it is a subtle way to advertise while the postcard remains useful for the person receiving or using it.

These five approaches to marketing are usually successful in getting your message across. You should try this in your future postcard printing endeavors. Good Luck!

Learn about the developments in print postcards or postcard printing industry.

Starting a postcard marketing campaign takes more than just having a postcard and sending them out for distribution. To have an effective marketing strategy, you need to know your consumers and what appeals to them marketing does not solely involve advertising.  The latter is a parcel of the whole pie.  To get a better idea of the basic process of postcard marketing, here is an overview of the preparation steps:1.    Research your marketBefore you create your product, you must know who would benefit from its use.  You should also get better idea of which individuals your product specifically caters to and much more.  If your products are household cleaning materials, you can zero-in on mothers, housekeeping companies or accommodation businesses like hotels and resorts.  If your commodity comes in the form of a service like auto detailing and maintenance, you target car owners.  You can also be age- or gender-specific. You can also look into their spending patterns, and get an idea of what affects their decision when it comes to purchasing products and services.  For instance, if your potential consumers are those aged 18 – 25, you can study their common source of funds, as well as their usual purchases and needs.  By getting an idea of who your target market is, you will know who to communicate with and who are likely to respond with a purchase.  2.    Conceptualize your postcard designs Create a good postcard design that you deem would click best with the population you are aiming for.  If they are young, bright colors may appeal more to them.  For the older community, one that has a more formal tone may be more engaging.  But it really depends on what commodity you are marketing.Cardinal rule is to make sure that the design is clear so you can effectively convey the message of your postcard ads.   3.    Have your postcards printedYou may have walk-in printing shops, or you may go to an online printer for convenience.  Submit your postcard design file and get the prepress proof that you will need to check how your postcard design would look like once printed.  It is also your chance to check for typographical errors and other faulty details in your design so you can correct them before your project proceeds to printing.4.    Create a mailing listBased on your target population, you can determine your mailing list — a collection of the names and addresses of your potential customers.  Narrow it down based on gender, age range, location or even zip code.Determine if you want a consumer list or business list.  To get this, there are brokers of mailing list addresses.  You can also approach data providers.  Remember to check their reliability and see how comprehensive their lists are.   5.    Mail to your target audienceSend the postcards to each individual on your mailing list through direct mailing.  You can actually shorten the process of designing, creating the address list and mailing through some online printing companies since they offer ready-to-use design templates, mailing list preparation and direct mailing.  One way of indirectly soliciting response from them is by adding promo coupons which they can use when they purchase your products, and then you will know that the postcard enticed them to try your product.  Follow these basic guidelines to launch your postcard marketing campaign smoothly.

It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must. There are a few rules to follow when marketing to contacts in your company database.

Rule #1: Collect all of their information.

It sounds like a no-brainer but you would be surprised. The more information that you have on your customers the more likely it is that you will be able to get in touch with them to let them know about specials or to remind them it’s time for their next service. Also, don’t neglect to ask for your customers’ email addresses, everybody has one and most will give it up pretty easily.

Rule #2: Don’t treat your customers like prospects.

Make sure when you collect the information in your database you differentiate between people who have placed an order in the past and people who have not. Customers want to feel like you are paying attention to them and when they have placed a few orders with you and are still getting your “10% for First Time Buyers” postcards they tend to feel unappreciated. Bottom line, if they don’t qualify for an offer you are sending out, don’t send it to them.

Rule #3: Don’t let your designs get stagnant.

When you are mailing to databases of people that you have never spoken to before it is OK to send them the same postcard multiple times. It helps to increase recognition and will eventually increase your response rate. Dealing with customers and prospects that you have already spoken to (meaning they already know most or all of the details of your business) you need to mix things up a bit. Your mailings should be attention getting and informative. If you have started offering a new service recently, a postcard designed to let your database know about it would be a smart move. The main point is to keep your company in the front of their mind and to keep them reading your postcards.

If the promo that you send to your database gets too repetitive your customers will lose interest and at that point you are just wasting your money on postage because your postcards won’t get the attention that you want.

One of your main goals should be to educate your customers about how your product or service works and this will in turn help them to get more use out of your entire line of products and services. Many times it is as simple as sending out mailings that make your customers aware of all that you can do for them.

Take, for example, a California based software company called Forté Systems. Not only do they use direct mail postcards to acquire new business, they know how to use them to effectively market to their current customer database as well. To fully understand how you will need a little background information.

Forté Systems is one of the current leading companies in Medical Practice Management and Billing Software. This means that their software will essentially run an entire medical office. The software can be purchased in any one of four levels, depending on budget and number of doctors working for the practice.

Once a medical practice becomes a customer of Forté Systems the marketing strategy is changed to reflect the rules above. They are no longer trying to convince the doctor to become a customer, they are now educating them on how better they can be served by Forté Systems’ products. Now the customer receives direct mail pieces concerning:

·Updates on software upgrades (example 1)

·Notices when they are running specials (example 2)

·& information about Other Forté Systems products such as software training tutorials on CD (example 3)

This enables them to continue to service their customers at the highest level and also helps to strengthen the customers loyalty to Forté Systems. Sometimes you lose customers because they either forgot who they dealt with last time they made a purchase or they received some kind of promo from one of your competitors and decided to check it out. If the customer is constantly updated about what is available from your company they will not have to spend their valuable time doing research and will be less likely to “shop around.” This will help to control the normal attrition of your database to other companies.

The pieces are all designed with the Forté Systems logo prominently displayed on the front and back – the same general feel and most importantly the same color scheme. Picking a company color or group of colors and sticking with it will help to increase recognition and readership of your promo. Simply put, your customers will get to the point that they read what you send them. They need to know it is from your company before they read it because if it doesn’t look like what they are used to you sending it may go in the trash without a second look.

Being great at what you do is not always enough to keep the customers that you have earned. With all of the competition out there today you need to be constantly reminding your customers that you are the best at what you do. Direct mail postcards are the best way to give them that reminder.

Always remember to keep mailings that you send to your database informative, attractive and most of all current. Personalize everything that you can and make sure that what you are sending to a past client actually pertains to them or their company. Anything less and your customer may start to drift, and the only people that are going to be happy when that happens are your competitors.

The most successful businesses of today have implemented postcard marketing on their advertising strategies many times throughout their stay in the industry. With such popularity, do you ever wonder when postcards were first used?In the United States, postcard was first patented in 1861 by a Philadelphia native, John P. Carlton. After that, he sold its rights to the owner of Lipman’s postal card, H.L. Lipman, in 1861. Such cards were complete with decorative elements as borders. The Europeans adopted this tool nine years later.From then on, postcards have gained a niche in the marketing industry as well as on the lives of ordinary people. Many types of cards have emerged through time. Here are some of the kinds of postcards that remain to be popular.1.    Greeting cardPostcards are widely being used to send out greeting to families and friends. This type will also appeal to customers, especially when they get one on the special days of their lives. Businesses take advantage of the affordability of these cards to help them be remembered by their clients and likewise help on their goal to retain them.2.    E-CardThe digital age introduced people to this type. The idea was basically patterned from a regular postcard. This has gained enormous popularity as people began using the Internet more often.This can also be used by businesses to send out greetings to their clients. But it creates an impersonal touch. So the printed form is still being favored by people in the trade.3.    Advertising postcardThis can also be called postcard marketing. It helps businesses to promote their events and gimmicks. It helps them with their aim to always remind people about them. They can also use postcards to follow up on interested clients.4.    Travel postcardThis is available on the different tourist spots all around the world. People who love to travel may either collect this type or send those out to friends to keep in touch while they are away.5.    View cardsThese types of cards are intended for collectors. This may contain pictures of historical places, sights and people. Some hobbyists trade their collections with other people. Such cards have significance to the nation’s history. That is why these are being treasured by people who have the passion in collecting this type.6.    Art cardsThis type can be used by artists as their portfolio. They can avail the service of the right printing company to have their masterpieces like photographs or paintings to be printed on postcards.With such colorful history that postcards have gone through, you should no longer question about its effectiveness. All you have to be equipped with is the right elements in their proper place and order.As you last in the industry, you should be able to adapt ways for more effective postcard marketing tricks. Make sure to look around and learn from what you see. You will be surprised to learn bright ideas from simple things and happenings.