As early as the 1920s, learning specialists have agreed that visual aids are 40% more effective in achieving information retention compared to audio’s 15%.Companies have now turned to public relations agencies to foster a solid relationship with their target market and media, scoring big with public opinion polls. Postcards would be your best alternative when trying reached a targeted audience. As a PR practitioner, you need to be both prudent and effective in your campaigns. Why postcards? See the advantages.

Postcards are visually appealing and the right combination of images and text will prevent your postcard from being thrown into the trash bin. It’s like bringing an offline version of an online campaign. The format of the postcard is so reader-friendly; no long texts to read, no long bulleted lists, and it give the reader something to look forward to. It is less intimidating that opening a sealed envelope with a long-winded press release that hardly makes any sense. The extra-glossy postcards find their way into some private safe as a valuable collectible. Your postcard could become part of history, as unique postcards with great designs are more valuable in the postcard’s afterlife than those bought from any store.

Postcards can be tracked. Unlike untargeted ads, postcards are sent based a mailing list of specific recipients. If the intended recipient fails to get the postcard, it can be returned to the sender and be sent by other means. If postcards were used as invitations, you would be able to reduce the incidence of gatecrashers to your event.

Postcards are cost-effective and cost less than regular mail. A 3.5 inch by 5-inch postcard only costs US$0.28 cents to send through the US Postal Service! All these benefits for less than half a dollar. Design your own with postcard printing services like UPrinting. You can produce multiple proofs before deciding to order prints.