The use of postcards is just now seeing a resurgence in popularity. Companies and individuals are finding that email often goes unnoticed because of the massive amount of communication that an average person gets on a daily basis. Selecting the appropriate postcard paper allows a business or individual a unique way to reach people who may otherwise be unaware of an impending event or occasion. Card stock paper has always been the first choice for individual creating postcard paper. The reason for this is that the paper is very durable. But there have been limitations when selecting this paper because it came in a minimum number of colors and often was difficult to print on. However, the pendulum has swung back and the popularity of mailed postcards is finding a growing audience. It is now possible to send real postcards through the mail without having to do more than type the information on a form that can be found on the Internet. Selecting the right postcard paper to reflect the company that is sending it is very important. There are many colors, designs and styles available that can be further altered to provide a unique background for any message sent by a business. The printers that are manufactured today make the use of heavy paper very easy. The company that produces and sends custom postcards uses these printers to make sure that every nuance of the design is embellished and reflects the company in a unique and distinctive way. Many of the postcard paper now available can be used with laser printers which transfer photos or designs directly to the paper. Because of the increased absorbency of the paper the ink used for the photos and designs do not run and smear when the paper is used in the printer. Postcard paper is now available with many designs and styles already embedded in the paper. These designs do not interfere with the logo or photo that is printed over them and provides an impressive background that makes the card easily visible to individuals who may have them posted on a cluttered refrigerator. For special occasions or events one does not want to leave to chance that important people will miss the announcement. Through the use of brightly colored postcard paper one can design an announcement that will not only stand out, but also serve as a reminder for those individuals. Postcard paper has now evolved and it is much easier to create paper that contains specific designs and logos for companies wishing to expand their customer base. A logo can serve as the background for messages send to customers and creates a tradition for personal communication that may otherwise not exist. Many postcards are saved indefinitely and once removed from a central location become part of a special collection. As a remembrance the selection of a postcard paper that will endure and create a timeless element to the message is invaluable. Using a company that prints and mails postcards for businesses or individuals makes the process of using postcards much easier. Individuals can simply select the type of paper they wish to have the card made from and can even create a template for future use.